This is an important question and I understand why a parent might think that the key to simplifying the process is merely an essay or an application list. However, repetition and a long runway breed success. Experience tells us that successful college planning is more about students developing skill sets they will need after high school:
Managing a calendar
Scheduling and canceling appointments
Using a learning management system
Breaking a large long-term project into smaller tasks
Considering educational interests and what is important in a school
Developing skills to research schools and programs of study
Using multiple data points for research
Understanding financial parameters and strategic debt
Identifying, procuring, and marketing talents
Asking others for help
While we could perhaps be more profitable working on a single essay or developing an initial college list, there would inevitably be gaps in the process. We would not be true to our mission if we maintained a singular focus on, let's say essays. For example, if we noticed one or several of the following:
Unbalanced application list
Limited awareness of educational interests
Unaware of showing demonstrated interest or scheduling interviews
An incorrect assumption about the probability of merit scholarships or affordability
Unclear on application deadlines or application types
Poor execution of the activity list or recommendation letter types and requests
A high school curriculum that does not meet minimum entry requirements for certain college programs
A full process and putting faith in your student are worth the investment. We are committed to their success before, during, and after the application process.
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